Creating a lifestyle campaign for a well-known brand is always an exciting experience, and that was exactly the case with the Savage X Fenty spec campaign I created in Raleigh, NC. I had the privilege of working with an amazing model named Shae, whose talent and skills were a perfect match for the concept I had in mind. To bring my vision to life, we chose the stunning downtown area of Raleigh as our backdrop. The contrast of Nash Square park and the modern urban buildings provided the perfect mix of settings for our photoshoot.

For the shoot, we selected a vibrant purple fitness set that stood out beautifully against the greenery and brick walls of the buildings. To ensure we captured every detail of the set, including its exceptional threading and special stitching, I made sure to take up-close photos of the tags and logos. To add a touch of realism to the shoot, I had Shae bring a bottle of water to complete the natural and effortless vibe we were going for.

Overall, the shoot was an incredible experience, and I am thrilled with the results. Shae now has a collection of gorgeous photos that she can use in her modeling portfolio, and I am proud to have created a stunning spec campaign for Savage X Fenty.