Arca Marketing Branding Shoot - Raleigh, NC

In a recent collaboration that beautifully intertwined creativity and urgency, Diana Aedo, the owner of Arca Marketing Agency, reached out to me with an exciting opportunity. Her company, in the early stages of its journey, recognized the transformative power of compelling imagery to define their brand. With her team converging in town, Diana needed the photoshoot executed within the same week to capture the essence of their brand.

We chose to shoot at the Hilton Garden Inn in the Raleigh-Cary area of North Carolina, a setting that perfectly complemented the professional yet dynamic image Diana aimed to portray. Our goal was to capture the authentic interactions of her team within an office environment. In addition to dynamic team shots, Diana requested updated headshots, spontaneous candid moments, and, if the weather allowed, some vibrant outdoor images to add a fresh dimension to their visual story.

Despite the tight schedule, our collaboration was seamless and invigorating. The team embraced the process with enthusiasm, and we captured a wealth of imagery, including engaging reel videos tailored for their social media presence. The experience was not only productive but also deeply rewarding, as I was welcomed into their creative fold with open arms.

In a touching display of compassion, Diana shared with me that shortly after our project, she volunteered to assist with relief efforts in Asheville following the devastation of Hurricane Helene. Her commitment to making a positive impact during such a tragic time for many families is truly commendable, and it was an honor to work with someone so dedicated to both her craft and her community.

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