Capturing the Essence of the Good Reason Podcast: A Visual Rebranding Journey
I recently collaborated with Dyamond and Justice, the creators of the "Good Reason" podcast, which launched in 2022. This engaging show features two best friends discussing relationships, current events, and spontaneous thoughts with humor and warmth. Their mission is to inform, entertain, and empower listeners to find their own 'good reason' in life.
When they approached me for a rebranding photoshoot, they referenced the branding work I did with the makeup duo - Team Elevated Artistry. As a fellow two-woman team, they saw the magic I created for them and wanted the same for themselves. The photoshoot aimed to refresh their podcast visuals for promotional materials, cover art, and social media.
Our studio session was filled with creativity. Dyamond and Justice wanted an aesthetic that was elevated yet fun, combining professional and personal shots. They envisioned a grainy, cozy, warm, and film-like visual tone that mirrored their podcast's inviting nature.
In just 30 minutes, we captured a diverse range of looks, thanks to their well-planned mood board. Working with Dyamond and Justice was a joy, and the resulting images reflect their vibrant personalities and podcast mission. It’s always a privilege to help clients bring their visions to life, and this project was no exception.