VIM & VIGR Collaboration with Madison Shreve
I had the incredible opportunity to lead a photoshoot for Vim & Vigr, a compression sock brand that collaborated with the influencer Madison Shreve. My task was to capture stunning photos of Madison wearing the socks for a marketing campaign, with the added pressure of a tight deadline- the photos had to be delivered before July, which is Chronic Illness Awareness Month. The design of the sock was inspired by this theme, making the project all the more meaningful.
Despite the challenges, I was thrilled to take on this project, and I am proud to say that I was able to schedule the shoot with Madison, capture her in both studio and downtown Greensboro NC, and deliver the retouched photos before the deadline. Working with both Madison and Vim & Vigr was a dream come true, and the experience was truly unforgettable.
VIM & VIGR used the final photos on their social media platforms and Madison went above and beyond by creating a Tik-Tok teaser video of the partnership that left followers eagerly anticipating the release. But the cherry on top was when she shared a heartwarming video of her experience working with me. It was a pleasant surprise to see how much she appreciated our collaboration.